W.E. The Importance of Choosing Sulfate Free Shampoo

The Importance of Choosing Sulfate Free Shampoo

Originally, soap and shampoo were very similar products, both containing the same naturally derived ingredients with herbs usually added to give hair shine and fragrance. In the 1930’s, Proctor & Gamble introduced Royal Drene, the first shampoo using synthetic sulfates. Fast forward to 2007 when people became more aware of the downside of these harsh chemicals, and the “sulfate-free” movement began. 
Today, some of the biggest commercial brands of shampoos are marketing sulfate free products to meet the demands of the more health conscious consumer. Unfortunately, these large corporations typically replace the sulfates in their shampoo with equally harsh chemicals that also damage your hair and scalp. Read the ingredients on your shampoo label and follow the “If you can’t pronounce it, don’t use it” rule.
Just what are sulfates, anyway?
Sulfates are primarily surfactants (surface-active agents that attract both water and oil). They are usually the first ingredients listed on the label and can be identified as Sodium Laureth Sulfate, Sodium Lauryl Sulfate, or Ammonium Laureth Sulfate. (SLES, SLS, and ALS, respectively.) They are very inexpensive ingredients and work well as a detergent, but our delicate scalp, hair, and hair follicles aren't able to handle these harsh chemicals, especially as we age. 
In shampoo, sulfates help break down the oil, dirt and buildup left behind by hair products. However, they are also quite damaging, stripping away the natural oils and proteins that keep your hair healthy and drying your scalp. Additionally, sulfates can cause skin irritations, scalp dryness and dandruff, hair loss and will quickly fade color treated hair. The fact is that despite their cleaning powers, sulfates are not a must-have ingredient for great hair care.  
A few facts about Sodium Lauryl Sulfate (SLS) the sulfate most commonly used in shampoos. 
Chemical free organic shampoos remove most traces of dirt and excessive oil from you hair leaving it full, healthy and shiny. They also provide nourishment to the hair follicles, and the scalp to strengthen your hair. At Organic Excellence, a precise combination of three natural ingredients (Olive Oil, Coconut Oil and Potassium Lactate) replace sulfates while producing a nice lather. We also utilize certified organic herbs known to nurture and moisturize your hair and scalp, help prevent hair loss, and aid in stimulating new growth. The results speak volumes! 
The benefits of choosing sulfate free shampoo include:


Medical Disclaimer: This information is for educational purposes only. It is not intended to replace the advice of a licensed medical doctor. Organic Excellence does not diagnose, treat, cure, or prevent any disease. If you have or suspect a mental or physical health condition, please see your healthcare provider.